jai.sushant bengaluru —:—
01/ 08
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some are digital.

proof in activation, retention and engagement. three tracks from meesho, each with the number that moved.

01meesho '22
Meesho business dashboard with an orders chart and product table
01merchant dashboard seller toolsdata viz0 → 1

helping merchants get clarity on business performance

02meesho '22
Meesho rewards and benefits screen for new suppliers
02merchant incentive activationincentivesexperiments

how we improved user activation by 10%

03meesho '23
Bid and win landing screen listing coming-soon bids
Bid chat screen with quick-select price chips
03bid based shopping gamificationconsumer3 experiments

how we improved click-through by 22%

04evil onigiri

some serve food with attitude.

evil onigiri, st. marks road. i built the brand, the space and the menu.

evil.onigiri on instagram ↗
Steam rising past a hanging menu card and a rack of glasses behind the bar
A neon sign in Japanese lettering burning against the night
A hand holding a cut onigirazu in a chequered paper tray
Close up of an onigiri, seasoned rice against a band of nori
05the menu

a design system, just edible.

every plate on the menu follows the same two rules.

rule 01complement and contrast.
rule 02three to four elements.
06regulars

don't take my word for it.

4.4 on google · 30 reviews read them on google ↗
“I feel as if Evil Onigiri emerged from a dream as I was looking for a Japanese restaurant with this kind of menu for a long time.

So when I discovered it existed, it was only when I arrived, I realised it wasn’t a figment of my imagination.”

sonia · google review · 5/5

“A hidden gem for a truly different Japanese dining experience!”

akshay m. · 5/5

“Not your typical Japanese place serving ramen and sushi.”

aditya n. · 5/5

“Great food and amazing vibe!”

sneha s. · 5/5
07liner notes

track record.

2017 to now.

open resume ↗
08don't stop me now

got something worth coming back to?

let's build it. remote, or in person in bangalore.

(1) meesho, loop health, cure.fit, condé nast. (2) open to senior product design roles.
designed in figma. built with claude. shipped in [x] hours. how this site was made →
can't quit lately: resident evil 4 ↻ proof 01
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can't quit lately: resident evil 4 ↻
songs for the deaf play on spotify ↗