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some are digital.
proof in activation, retention and engagement. three tracks from meesho, each with the number that moved.

02meesho '22

02merchant incentive
activationincentivesexperiments
how we improved user activation by 10%
03meesho '23


03bid based shopping
gamificationconsumer3 experiments
how we improved click-through by 22%
04evil onigiri
some serve food with attitude.
evil onigiri, st. marks road. i built the brand, the space and the menu.
evil.onigiri on instagram ↗



05the menu
a design system, just edible.
every plate on the menu follows the same two rules.
rule 01complement and contrast.
rule 02three to four elements.
06regulars
don't take my word for it.
4.4 on google · 30 reviews
read them on google ↗
“I feel as if Evil Onigiri emerged from a dream as I was looking for a Japanese restaurant with this kind of menu for a long time.
So when I discovered it existed, it was only when I arrived, I realised it wasn’t a figment of my imagination.”
sonia · google review · 5/5“A hidden gem for a truly different Japanese dining experience!”
akshay m. · 5/5“Not your typical Japanese place serving ramen and sushi.”
aditya n. · 5/5“Great food and amazing vibe!”
sneha s. · 5/5
07liner notes
open resume ↗
track record.
2017 to now.
08don't stop me now
got something worth coming back to?
let's build it. remote, or in person in bangalore.
(1) meesho, loop health, cure.fit, condé nast.
(2) open to senior product design roles.
designed in figma. built with claude. shipped in [x] hours.
how this site was made →
can't quit lately: resident evil 4 ↻
proof 01